Eric Rasch
Eric Rasch is Vice President of Software Engineering at SleepDoctor.com ($60M+ healthtech platform) with proven ability to deliver technical initiatives that drive measurable business impact. Recognized as "the best performance marketing technologist" by his CTO, Eric has achieved over $135,000 in annual cost savings through strategic platform migrations and infrastructure optimization while pioneering AI-augmented development practices that accelerated velocity by 3x.Currently seeking CTO opportunities in high-growth healthtech, SaaS, and performance marketing companies, Eric brings a rare combination of deep technical expertise and cross-functional leadership spanning engineering, marketing, and compliance domains.Key Achievements:
- $90K+ annual savings through zero-downtime WordPress migration (15+ sites)
- $45K additional savings via strategic infrastructure consolidation
- 3x development velocity improvement using AI tools (ChatGPT, Claude, Claude Code) daily
- Top 3 most appreciated employee company-wide for 4+ consecutive years
- Technical SEO authority trusted across organization for complex migrations
- Led $40MM+ EBITDA contribution through platform modernization at HigherEducation.comEric specializes in the critical intersection of engineering and performance marketing—areas essential for scaling modern technology companies. His expertise includes multi-tenant SaaS architecture, healthcare compliance (HIPAA, GDPR/CCPA, OneTrust), analytics implementation (GA4, server-side tracking), AI-augmented development practices, and team scaling with industry-leading retention rates.Open to Strategic Conversations
Currently exploring CTO and Head of Engineering opportunities where technical excellence meets business impact.
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