Eric Rasch

Performance Marketing Technologist.

Eric Rasch is a Principal Engineer at SleepDoctor.com with proven ability to deliver technical initiatives that drive measurable business impact. Recognized as "the best performance marketing technologist" by his CTO, Eric has achieved over $135,000 in annual cost savings through strategic platform migrations and infrastructure optimization.Currently targeting CTO opportunities in high-growth healthtech, media, and performance marketing companies, Eric brings a rare combination of deep technical expertise and cross-functional leadership spanning engineering, marketing, and compliance domains.Key Achievements:
- $90K+ annual savings through zero-downtime WordPress migration (15+ sites)
- $45K additional savings via strategic infrastructure consolidation
- 3x development velocity improvement using AI tools (ChatGPT, Claude, Claude Code) daily
- Top 2 most appreciated employee company-wide for 3+ consecutive years
- Technical SEO authority trusted across organization for complex migrations
- Led $40MM+ EBITDA contribution through platform modernization at HigherEducation.comEric specializes in the critical intersection of engineering and performance marketing—areas essential for scaling modern technology companies. His expertise includes platform architecture, privacy compliance (OneTrust, Google Consent Mode (GCM), GDPR/CCPA), analytics implementation (GA4), AI-augmented development practices, and team scaling with proven retention rates.Open to Strategic Conversations
Currently exploring CTO and Head of Engineering opportunities where technical excellence meets business impact.

©2025 - Eric Rasch